Marketing Coordinator
Home Security Store, a proven leader in home security products, is seeking a new team member to join our marketing team in our fast growing Company.
We only seek the best candidates, willing to learn and grow with our company. The successful candidate is bright, personable, eager, aggressive and enthusiastic. Our company encourages a relaxed work atmosphere, with ample opportunities for advancement.
Primary Responsibilities:
- PPC management and reporting – Monitor, optimize, and coordinate paid search campaigns. Includes performing keyword research. Promotion creation and testing – Create and test website promotions to increase website conversions. Ad copy creation/testing – Create and test online ad copy based on analytics. Maintain expertise & stay current with trends and techniques in Search Engine methodologies for Google, Yahoo, Msn, etc. Stay current with search engine optimization trends & techniques Develop & maintain optimized search engine friendly pages. Assist in creation and maintenance of viral marketing initiatives such as blogs, forums etc. · Acquisition and evaluation of inbound/outbound links.
- Update, manage, and modify product information on our website, at the same time ensuring the copy is engaging enough for increased sales.
- Work with vendors to get up-to-date product info. and provide daily support to the web team
- Insure that the products are merchandised effectively to promote cross selling.
- Ensure optimal pricing and product placement on site to maximize sales and turnover inventory
- Handle product placement on promotional pages.
- Implement search merchandising in pursuit of strategically targeted sales
- Analyze sales trends, evaluate inventory volume, ensure profitability through margin control
- Establish relationship with vendors and provide daily support to the web team
- Update required databases on as needed basis (e.g. vendor exceptions, pricing tables)
- Perform market research to identify new product niches
- Monitor rankings and traffic of web to ensure optimal product placement, generate reports, and continually work to improve results
Requirements
1. Knowledge of Search Engine Optimization best practices.
2. Knowledge of Paid Search Engine Advertising protocols (Google, Yahoo, MSN etc)
3. Google, Yahoo & MSN PPC Certification is a plus
To really be successful in this role and to grow within the company, the ideal candidate for this position should be passionate about the impact that search engine optimization (SEO) and search engine marketing (SEM) can have on an organization. They should be genuinely interested in keeping up with the happenings in the e-commerce space & enjoy learning more and experimenting with techniques. We are far more concerned about finding someone who is experienced & interested than someone with an impressive educational background. Internet nerds, please apply .
Please contact: careers@homesecuritystore.com |
